Why Your Skin Needs a Serum (And How to Use It)
If there’s one step in your skincare routine that deserves a bit more love, it’s your serum. Serums are like the overachievers of skincare – small in size, but mighty in what they can do! They are THE most potent product in your routine, packed with active ingredients. Whether you’re a skincare minimalist or a full-on ritual lover, read on to see why your skin needs a serum and how adding the right serum can take your glow game to the next level.
So let’s break it down: what is a serum, why do you need one, and how do you use it properly?
What Is a Serum, Anyway?
Think of a serum as your skin’s personal power shot. It’s a lightweight, fast-absorbing formula that delivers high concentrations of active ingredients straight to where they’re needed most.
Unlike moisturisers, which are designed to hydrate and protect the surface of your skin, serums get right into the nitty-gritty – whether that’s hydration, brightening, smoothing fine lines, or calming sensitivity.
The Benefits of Face Serum (Yes, Your Skin Will Thank You)
So why bother with a serum? Here’s what these tiny skin saviours can do:
Deep Hydration – Our Hyaluronic Acid Multi-Vitamin Face Serum is packed with hyaluronic acid to draw moisture deep into your skin, helping plump, smooth and restore bounce. It's a thirsty skin’s best friend.
Glow Boosting & Anti-Ageing – Enter the Neroli & Bakuchiol Elixir. This little bottle of joy combines the plant-based powerhouse Bakuchiol (a gentle, pregnancy-safe retinol alternative!) with skin-nourishing oils to help soften fine lines, even out tone, and boost radiance – without any of the sensitivity that traditional retinol can bring.
Targeted Care – Whether you’re tackling dullness, dehydration, breakouts or fine lines, the right serum gives your skin exactly what it needs – no fluff, just results.
How to Use Serum in Skincare (It’s Easier Than You Think)
Ready to get glowing? Here’s how to use your serum like a pro:
-
Cleanse First: Start with clean, damp skin – freshly washed and ready to soak up all the goodness.
-
Apply 1 pump of serum: A little goes a long way! Gently press the serum into your face and neck.
-
Let It Sink In: Give it a few seconds to absorb fully before layering your moisturiser over the top.
-
Use Morning & Night: Our Hyaluronic Acid Serum is perfect for both day and night, while the Neroli & Bakuchiol Elixir makes a gorgeous nighttime treat – or a gentle morning glow-booster for dry or mature skin. Typically, around 3 drops of the elixir should be used directly after your serum, before your moisturiser.
Your Skin Will Thank You – Promise
Adding a serum doesn’t need to be complicated or overwhelming. In fact, once you start seeing the difference – that hydrated, radiant, healthy glow – you won’t look back. Trust me!
If you’re new to serums, start with just one and build from there. And if you’re ready to treat your skin to something really special, you can find both of our bestselling serums over on our here– where skincare meets self-care.
Because your skin deserves a little luxury, every single day.